Countdown Campaign

Encompassing multiple assets, touchpoints, and retargeted paid media, this campaign was part of one of LiveRamp’s longest-running and most effective initiatives to drive awareness, engagement, lead generation, and conversion.

Impact

For this campaign, I both designed and directed the work of other designers across several types of digital media, from the landing page to ads.

Step one: landing page design

For this particular project, I created up an overall landing page design and then I worked with the web agency to get the calendar section wireframed and built; evaluating each round of their mockups.

Step three: paid social advertising

The two main prongs were static carousel Facebook ads and animated LinkedIn ads. I used the landing page design as a source of inspiration for the ad design.

+4.5%

FACEBOOK ADS CTR (TARGET: 0.4%)

+456%

UNIQUE LANDING PAGE VIEWS

5:15

AVERAGE TIME ON PAGE

Step three: programmatic remarking

While these display ads borrowed from look and feel of an overarching corporate campaign, they were unique in that they specifically retargeted visitors to the Countdown landing page, driving them to download a guide related to the landing page content.

These are just a few of the total display ad sizes.