Shark Tank Sticker
Created for an internal sales team competition, these coveted stickers were handed out only to the best-performing individuals.
Impact
As a brand gatekeeper, normally I’m advising others what not to do with the logo. But when presented with an internal-only opportunity to turn the logo into a shark fin? You’d better believe I seized it.
Sticker process
The first iterations were decidedly sailboat-like, but the more I worked at it, the clearer the vision became.