IPO Billboards
From subway ads and Times Square signage in New York, to out-of-home billboards along high-traffic arteries in Silicon Valley, this bold campaign made it clear that LiveRamp as brand and a company had arrived at the next level.
Impact
Giving art direction to both the agency and another designer, I was instrumental in both developing the look and feel of the campaign experience and ensuring it remained consistent end-to-end.
Billboard process
As part of the billboard concept development, different solutions were explored in terms of color, photo, and type treatment. While working through the compositions it became apparent that I needed to stay focused on the core LiveRamp green. In the final iteration, a branded line pattern draws the eye toward the text, while the angle of the foot adds additional visual emphasis on the company name.
Final design
