B2B Interactive Ebook
With the core theme of the book centered on the concept of a budding, flowering, and ripening ABM model, the ebook presented a visual challenge—and opportunity to evolve the brand.
Impact
As designer and art director for the campaign, I devised a new visual style that combined the classic illustrative elements of the core B2B brand with new photo selections and gradient backgrounds, and worked closely with the content team to ensure the style met the needs of the messaging. A 16:9 format and interactive buttons and checkmarks increased digital engagement.
Maturity model ebook design
