Brand Book
As LiveRamp grew into an enterprise company, it needed a manifesto to help employees align on messaging, products, corporate values, and culture.
Impact
As lead designer, I worked through rounds of feedback with senior leadership and the content lead to lay out and illustrate the book.
Illustrative approach
Because this was an internal document and not client-facing, I had an opportunity to push the illustrative style beyond its usual boundaries. Using the corporate brand palette and patterns to ground the document, I took a bolder, more expressive approach with the illustrations, particularly with the Villian, Hero, and Solution personas.
Final brand book design
You nailed the brand book. It is SO beautifully designed. Thank you!”
