Branded Icon Set lllustration was a major component of the LiveRamp brand, and the icons were its foundation. Intended to be used alone or combined into compositions, this icon set was used by multiple teams across the organization.Impact Following agency branding...
Renaissance Campaign Featuring a different look and feel in order to tie the assets back into an overarching corporate advertising campaign, the Renaissance campaign represented a maturation of the brand style.Impact As designer and art director, I pushed the brand...
Countdown Campaign Encompassing multiple assets, touchpoints, and retargeted paid media, this campaign was part of one of LiveRamp's longest-running and most effective initiatives to drive awareness, engagement, lead generation, and conversion.Impact For this...
Navigation Refresh As LiveRamp shifted into a fully enterprise company, it became apparent that the entire structure of the corporate website needed to shift, too. Using historical click data and best practices, a new navigation menu aligned the website content with...
B2B Interactive Ebook With the core theme of the book centered on the concept of a budding, flowering, and ripening ABM model, the ebook presented a visual challenge—and opportunity to evolve the brand.Impact As designer and art director for the campaign, I devised a...
RampUp Photography Photography is a pillar of the RampUp brand. A mix of wide shots of attentive crowds, close shots of engaging speakers, and candids of attendees interacting with one another informs the look and feel for the following year. Which is why it's...
RampUp Booths Information, registration, exhibition, store—with thousands of attendees and sessions spread over multiple venues, several booths were necessary to enhance the customer experience and reinforce the brand.Impact As designer and art director, I worked with...
RampUp Website As the digital hub for the RampUp conference, the website is one of the primary points of interaction for speakers, attendees, and industry leaders—and the north star of the annual rebranding process.Impact I worked with the design team and stakeholders...
IPO Media & Signage With simultaneous investor, customer, and press events happening on opposite coasts, branding challenges were abundant. Some, like the digital media cubes on the NYSE trading floor, were unique to the venue, but each represented an opportunity...
IPO Billboards From subway ads and Times Square signage in New York, to out-of-home billboards along high-traffic arteries in Silicon Valley, this bold campaign made it clear that LiveRamp as brand and a company had arrived at the next level. Impact Giving art...