Rebranded Renaissance Ebook LiveRamp's rebrand was a total stop-change-start in terms of style, and one of the first challenges was to devise a system for translating existing long-form content into the new look and feel.Impact As lead designer, I took the new...
Rebranded Icon Set While illustration was no longer a primary element of LiveRamp's rebrand, the icon set was no less important to the visual language. Whether used as UI elements on the product platform or in slide decks by sales and marketing teams, the icons...
Brand Book As LiveRamp grew into an enterprise company, it needed a manifesto to help employees align on messaging, products, corporate values, and culture.Impact As lead designer, I worked through rounds of feedback with senior leadership and the content lead to lay...
Branded Icon Set lllustration was a major component of the LiveRamp brand, and the icons were its foundation. Intended to be used alone or combined into compositions, this icon set was used by multiple teams across the organization.Impact Following agency branding...
Shark Tank Sticker Created for an internal sales team competition, these coveted stickers were handed out only to the best-performing individuals.Impact As a brand gatekeeper, normally I'm advising others what not to do with the logo. But when presented with an...
Renaissance Campaign Featuring a different look and feel in order to tie the assets back into an overarching corporate advertising campaign, the Renaissance campaign represented a maturation of the brand style.Impact As designer and art director, I pushed the brand...
Countdown Campaign Encompassing multiple assets, touchpoints, and retargeted paid media, this campaign was part of one of LiveRamp's longest-running and most effective initiatives to drive awareness, engagement, lead generation, and conversion.Impact For this...
Home Page Redesign As LiveRamp transitioned from a startup to a SaaS company, it became apparent that the abstracted collage style of the old hero banners no longer suited the look and feel of the brand. Rallying around the idea of simplicity, the redesign of the home...
Product Pages To align with new corporate messaging, a complete overhaul of the corporate line of business pages was necessary; the redesigned pages brought products front and center with a unifed design.Impact I worked in tandem with the content and design teams to...
B2B Interactive Ebook With the core theme of the book centered on the concept of a budding, flowering, and ripening ABM model, the ebook presented a visual challenge—and opportunity to evolve the brand.Impact As designer and art director for the campaign, I devised a...